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Of course, nothing in life is free, so you have to give them something, but all they ask for is your honest opinion. Each survey is worth $10-$20 in rewards points, and you can redeem them for all kinds of magazines. Some cost more points than others (Essence requires $15 in points, while The Wall Street Journal requires $50 in points), and a variety of magazine titles are always on rotation, so you can just stack your points and hold out until a magazine you really want appears as a redemption option.
I usually take the surveys when I'm standing in line somewhere, or waiting for an elevator, or just bored in general. If you're interested in a survey site that pays more than magazine subscriptions try iPoll or SwagBucks. Shoutout to all my people who love sharing their opinion.
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